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Jameson
Jameson
Whisky
Throughout 2023, we were to cover a special project on social media based on Jameson's global campaign "Widen The Circle". The goal of the international campaign is to inspire people to unite and create something new together. The Widen The Circle platform connects people who are passionate about their favorite things and gives them the opportunity to learn and create. Each direction was led by curators: creators, gamers, musicians, bartenders, stand-up comedians, artisans, skaters.
✓ SMM
✓ Management
Key Results
To announce the Widen The Circle project on social media, we shot teasers and Reels-style invitations. All videos match the spirit and style of the brand.
To attract more participants, we launched a target for teaser publications and videos with curators.
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