✓ Management

Key Results

We developed a content strategy for TikTok based on the values of the Hardee’s “All In” brand platform — drive, freedom, and courage. We adapt the global creative idea to the local context: we shoot life situations, sketches, trends, and mouth-watering food videos. We use brand colors in the design of the videos, and as heroes we shoot bright young people and creators who convey the spirit and values of the brand. We actively interact with the audience in comments and messages to grow engagement on the account.